Simple Rules for Successful Search Engine Marketing

Do’s

  • Have good informational content on your web page.
  • Have back links that confirm the importance of the web page, preferably from websites that could be described as “expert websites” in your field.
  • Optimize your site for the content and services you have.
  • Try to get other sites to include their links to you within their content.
  • Your site must be relevant to the terms that you’d like to appear on.

Don’ts

  • Avoid hidden text or hidden links.
  • Don’t employ cloaking or sneaky redirects.
  • Don’t send automated queries .
  • Don’t load pages with irrelevant words.
  • Don’t take Google page rank too seriously.
  • Don’t link to sites or request links from sites that have content which is not relevant to yours.