Simple Rules for Successful Search Engine Marketing
Do’s
- Have good informational content on your web page.
- Have back links that confirm the importance of the web page, preferably from websites that could be described as “expert websites” in your field.
- Optimize your site for the content and services you have.
- Try to get other sites to include their links to you within their content.
- Your site must be relevant to the terms that you’d like to appear on.
Don’ts
- Avoid hidden text or hidden links.
- Don’t employ cloaking or sneaky redirects.
- Don’t send automated queries .
- Don’t load pages with irrelevant words.
- Don’t take Google page rank too seriously.
- Don’t link to sites or request links from sites that have content which is not relevant to yours.